For my brand design project, I was tasked with creating a company inspired by an animal, and I chose the HoneyBee for its symbolism of natural beauty, hard work, and sustainability. From this concept, I developed a logo for a fictional cosmetic company called "Buzz," focusing on clean, organic, and eco-friendly beauty products. The design process involved using Photoshop and Illustrator to craft a sleek and modern logo, while also ensuring that it captured the essence of nature and the buzzing energy of the brand. I then created a brand concept centered around the values of sustainability and the use of honey and other natural ingredients. To bring my vision to life, I designed marketing tactics including product packaging, promotional materials, and digital assets. Finally, I developed mockups that showcased how the branding would appear in the real world, such as on store shelves and social media platforms, ensuring that the visual identity aligned with the brand’s ethos and connected with a target audience seeking eco-conscious beauty solutions.